Meet Your Strategic Growth Partner
The Marketing Project was built from a belief that great marketing should do more than look good. It should connect, inspire, and move people to engage. Grounded in strategy, storytelling, and experience, TMP draws from years of leadership across growing organizations and globally recognized companies to help businesses create deeper connection and clearer positioning.
My Story
I’m Holly Tatum, founder of The Marketing Project, a St. Petersburg-based marketing studio helping brands clarify their message, strengthen their strategy, and create more meaningful connection. I believe the best marketing helps people understand a brand, feel connected to it, and want to be a part of what it's building.
My background began in journalism, where I learned how to listen closely, ask better questions, and find the story beneath the surface. That foundation shaped the way I approach marketing today: with curiosity, purpose, and a deep respect for the audience.
Over the years, I’ve led marketing, communications, brand strategy, events, and storytelling initiatives for growing companies, global brands, and mission-driven organizations. Along the way, I discovered that my favorite work lives at the intersection of strategy and connection.
I created TMP for founders, growing businesses, and organizations that need more than a pretty brand or a one-off campaign. They need a strategic partner who can see the big picture, clarify the message, and help bring ideas to life in a way that feels polished, meaningful, and human.
My work is guided by clarity, connection, intention, and impact. Whether I’m shaping a brand story, building a marketing plan, creating content, or developing an event experience, my goal is always the same: to help brands become clearer, more memorable, and more deeply connected to the people they serve.